SENIOR UI DESIGNER | ART DIRECTOR
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Sotheby's on Your TV

– Project Description

– Project Description

The auction house wanted to be first to market with a tvOS application that showcased all of it's original video content and HD streams of live auctions in New York at launch and then adding all global sales to the mix. Since the launch of the TVoS app, the company has broken into the Amazon Fire app store and Samsung Smart TV Marketplace.

Role: Senior UI Designer, art direction

– From Dark 2 Light

– From Dark 2 Light

The tvOS app started out with a darker UI based on old branding. When the company moved to using a brighter blue as it's corporate color, there was an opportunity to shift to a lighter/cleaner UI.

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